Holiday campaign of note

'Tis the season for much commerce and all the campaigns that go with them. I thought I'd share one that really impressed one. I don't think it's a new one (a few years running) but it's so well thought out who would blame them for bringing it back?

American Express' "My Wishlist" campaign at first glance appears to be a just selling a bunch of cool stuff for a hugely discounted price (most notably a luxury car for $5000). But it is actually a multi-tiered campaign to not only sell stuff but also has the benefit of getting people to sign up for the credit card (only Amex members can buy the products). The highly covetable incentives (or is it merchandise?) are offered for just a limited time, three times a day for 2 weeks or so. There is a different item for each of the days during the time period. If you fail to be one of the three "winners" for the top-tier items at each of the designated time slots, you can always buy "featured products" at anytime as gifts for yourself or your friends and family.

The breakdown, on the Amex site

To add to this clever campaign, is the wonderful Flash presentation. For example, when browsing through the featured products that you can buy at any time, a mouseover produces a virtual flip up to reveal what the discount is for that particular vendor.
There is also a handy little feature to remind yourself of when the "prize(s)" that you want will be open for purchase. To extend the marketing, there is of course, the usual email-a-friend and also mobile phone reminders.
The only weak spot, which may or may not be Amex's fault, is the unclear images for some of the featured product vendors. Some company logos are so small and/or blurry that it is almost indecipherable.